Clown - Emile Sandé
Clown was released on YouTube on 6th December 2012, it is a huge success gathering a total of 9,654,225 views. The video was directed by WIZ and was made to represent the song lyrics as a silent film. The song describes Sandé’s first experiences with the music industry when she is searching for a record label to sign her; this is shown by a group of men in military uniforms constantly holding a document in front of her, this represents the label and the men represent the music industry. The fact that they are wearing military uniforms creates the feeling of strictness and formality associated with top business men.
"It’s about not allowing yourself to be judged by others or
to be taken for an idiot. I feel the video reflects that.” – Emile Sandé
I think that the black and white, silent film effect allows
the viewers to really understand what is going on without the use of
distracting colours, this connotes a coldness in the room with no passion or
love. Furthermore the video was shot on
35mm film, this gives a more nostalgic look that links in with the lyrics sing
by Sandé.
The Videos camera angles vary from: close up, medium close
up, extreme close up, wide shot and over-the-shoulder shot. The use of different
angles allows for an interesting pathway of the journey Sandé takes from the
door to her signing the document. There are two different shot locations in the
video; these are the main room with the men and a dark wall that Sandé stands in
front of when she sings. I like that the video is not crowded with locations as
this would not suet the genre of the song, however in comparison to ‘Keep on
Walking’ by Passenger, there is a lot of locations as this suits both the rhythm
of the song and the meaning.
The two locations are used for different reasons for example,
the big room is used for the narrative of signing the document, but the second
location is used for the live actions of Sandé singing the lyrics of Clown.
I really liked the style of the video and the way that the tune
has been relayed through a story. The silent film and black and white effect was
good and allowed the viewer to get closer to the meaning of the song without
getting caught up with over-powering visual effects and colours.
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